As a gym owner, you’re always searching for new ways to excite your members and attract fresh faces. Maybe you’ve perfected your HIIT schedule and strength programs - but there’s one powerful, often-overlooked workout that can complement everything you already offer and unlock a whole new audience.
Let’s talk about Pilates.
So, What is Pilates, Really? A Quick Pilates 101
Pilates is a low-impact form of exercise that focuses on core strength, flexibility, mobility, and mindful movement. Developed by Joseph Pilates in the early 20th century, its goal is to create a strong mind-body connection. Every movement is deliberate, controlled, and powered by the core.
There are two main ways your members can practice Pilates:
Think of Pilates as the ultimate cross-training partner - it strengthens the smaller stabilizing muscles that traditional strength or cardio programs often miss. Building that foundation of control and alignment pays off in every other form of training.
Why Your Gym Needs a Pilates Program
Adding Pilates to your schedule isn't just about adding another class; it's a strategic move that can seriously benefit your business.
1. Attract a Broader Audience
Not everyone wants heavy weights or high-impact intervals. Pilates appeals to clients seeking mindful, joint-friendly movement - including older adults, beginners, and those recovering from injuries. It opens the door to an underserved (and loyal) demographic.
2. Enhance Existing Member Performance
Pilates complements your current programs beautifully. A stronger core, better posture, and improved mobility translate directly into better lifts, faster recovery, and fewer injuries. Market it as “the class that makes every other workout better.”
3. Unlock a New Revenue Stream
Mat Pilates offers an easy, low-cost entry point, while Reformer Pilates provides a premium, small-group experience. The specialized equipment and smaller class sizes justify higher pricing - creating a lucrative new profit center for your gym.
How to Easily Add Pilates to Your Gym in 3 Steps
1. Start with Mat Pilates
It’s affordable, accessible, and quick to launch. Begin with a few weekly classes to gauge interest and build demand before investing in Reformers.
2. Hire the Right Instructor
A certified, passionate teacher makes all the difference. Their energy and expertise will determine whether your Pilates program becomes a lasting success.
3. Streamline Management and Bookings
Pilates classes may have different pricing or capacity limits, but managing them doesn’t need to be complicated. With Recess, you can easily add new class types, set tiered pricing for workshops or drop-ins, and let members book directly from their phones. A smooth booking experience encourages participation and retention.
Your Next Smart Move
Pilates isn’t a passing trend - it’s a proven, versatile method that enhances performance, prevents injury, and attracts diverse members. By launching a well-structured Pilates 101 program, you’re not just expanding your schedule - you’re investing in your members’ long-term wellness and your gym’s financial health..
