Adding new equipment to your gym is never just about aesthetics; it’s about utilization, member value, and return on investment. The Peloton Rower is one of the most talked-about pieces of cardio equipment on the market, but does it actually make sense for a commercial gym?
Let’s break it down from a gym-owner perspective.
What is the Peloton Rower?
The Peloton Rower is a premium rowing machine that combines cardio and strength with Peloton’s instructor-led content. It features:
- A large HD touchscreen
- Real-time instructor-led and on-demand classes
- Built-in form feedback using onboard sensors
- A quiet belt-driven resistance system
Peloton’s core promise isn’t just fitness, it’s engagement.
Why Members Love It
1. High Engagement, Low Intimidation
Rowing can be technically challenging. Peloton’s guided classes and coaching cues lower the barrier to entry, especially for beginners who might otherwise avoid rowers altogether.
2. Built-In Form Feedback
The rower provides real-time feedback on stroke technique, helping members improve efficiency and reduce injury risk; a major plus in unsupervised gym environments.
3. Quiet Operation
Unlike chain-driven rowers, the Peloton Rower is notably quiet, making it well-suited for boutique studios or shared workout floors where noise matters.
The Real Considerations (This Is Where It Matters)
1. Upfront Cost
At roughly $3,000 per unit, the Peloton Rower is significantly more expensive than most commercial rowers.
2. Ongoing Subscription
Access to Peloton’s content requires a monthly subscription. In a commercial setting, this recurring cost needs to be justified by consistent member usage.
3. Performance Depth
While excellent for general fitness, advanced athletes may find the performance metrics less detailed than traditional training-focused rowers.
Peloton Rower vs Traditional Commercial Rowers
Here’s how it stacks up against the industry standard, the Concept2 RowErg:
So… Is It Worth It?
The Peloton Rower can be a strong investment if it aligns with your gym’s positioning.
It makes sense if you:
- Run a boutique or premium gym
- Focus on guided, class-based experiences
- Cater to members who value coaching and tech integration
- Price memberships to absorb equipment + subscription costs
It’s harder to justify if you:
- Serve performance-driven athletes
- Prioritize durability and low ongoing costs
- Expect heavy, all-day rower usage
In those cases, traditional commercial rowers often deliver better ROI.
A Practical Tip Before You Buy
Before committing, ask:
- Will this be booked, coached, or programmed regularly?
- Does it support how members already train, or require behavior change?
- Can I clearly explain its value in a tour or sales pitch?
If the answer isn’t clear, the investment probably isn’t either.
Final Take
The Peloton Rower isn’t a universal upgrade, it’s a strategic choice. For the right gym, it can increase engagement and differentiate your offering. For others, simpler, more durable equipment may drive better long-term value.
As always, the best equipment decision is the one that fits your members, your business model, and your margins.
For more gym ownership insights and equipment breakdowns, explore our other resources.
