If you're a studio owner, you’ve definitely seen the buzz around Reformer Pilates. It seems like every celebrity and fitness influencer is on a Reformer, and classes are popping up everywhere.
Here’s the thing - this isn’t just another fitness fad. It’s a booming business opportunity, and the studios that jump in early are reaping serious rewards. Let’s break down why adding Reformer Pilates could be the smartest move you make this year.
Why Reformer Pilates is a Game-Changer for Business
Yes, investing in Reformers is a big step - it takes space, capital, and trained instructors. But the return on that investment can be incredible. Demand is skyrocketing, and it attracts a loyal kind of client - one who’s happy to pay a premium for a specialized, effective workout.
Here’s what makes it so powerful for your bottom line:
Reports from 2025 show that the Pilates boom isn't slowing down, with many studio owners planning to expand. It can be hard to justify the upfront cost when your business is young but getting in now means riding a powerful wave of consumer demand.
Setting Up for Success: What to Consider
Ready to bring Reformer Pilates to life in your studio? Here’s how to do it right:
1. Invest in High-Quality Equipment
Your Reformers will define the quality of your new offering. Don’t cut corners here. Durable, well-built machines provide a safer, smoother experience, and will save you money in the long run.
Think of them as long-term assets: you can always start with a smaller fleet and scale up as demand grows.
2. Get Smart with Your Space
Reformers take up a significant amount of floor space. Before you buy, map out your studio layout. How many machines can you comfortably fit while still allowing for movement and instructor access? Some owners get creative with multi-purpose rooms or even build out dedicated Reformer spaces. A well-designed, space-efficient studio feels premium and professional.
3. Create Specialized, Inclusive Programming
Don't just offer "Beginner" and "Advanced" classes. The market is moving toward specialized programming. Think about offering classes like:
- Reformer for Athletes
- Pre/Post-Natal Reformer
- Reformer for Active Agers
- Jumpboard Cardio Classes
Specialized programming not only attracts specific demographics - it positions your studio as an expert in the field.
Manage Your Growth Without the Headache
You’ve got your equipment and programming sorted - now comes the operational side. Managing new schedules, waitlists, and payments can quickly get overwhelming if you’re doing it manually.
That’s where Recess comes in. It’s a free gym management software that makes handling all of this simple. You can:
- Set up your new Reformer class schedule
- Let clients book and pay online
- Manage capacity and attendance in one place
Because it’s free, you can keep your overhead low while growing a new revenue stream, and spend less time managing logistics and more time building your brand.
Final Thoughts
Adding Reformer Pilates isn’t just about offering a new workout. It’s about elevating your studio experience, attracting committed clients, and positioning your business for long-term success.
Start small, think strategically, and ride the Pilates boom while it’s still growing.
