If you’re a studio owner, you’ve probably noticed the rise of the “barre workout at home” trend, and maybe even felt a little uneasy about it. After all, if people can take classes from their living room, will they still show up at your studio?
Here’s the good news: the at-home fitness boom isn’t your competition, it’s your opportunity. By embracing this trend, you can strengthen your community, reduce churn, and grow your business far beyond your four walls.
The Modern Fitness Client Craves Flexibility
Your members aren’t living the same routines they used to. Between hybrid work schedules, travel, and family responsibilities, they want workouts that fit seamlessly into their unpredictable lives.
By offering a high-quality at-home barre option, you’re not losing members, you’re keeping them. You’re giving them a way to stay connected to your brand even when they can’t make it to class in person.
💡 In today’s fitness landscape, flexibility isn’t optional, it’s how your studio stays relevant and competitive.
3 Ways an At-Home Offering Helps Your Studio Grow
1. It Reduces Member Churn
Life happens. Members go on vacation, get sick, or have a packed week at work. In the past, that might’ve meant missed classes and fading motivation.
With on-demand or live-streamed classes, they can still move, stretch, and stay engaged - no matter where they are. This consistency keeps them connected to your studio and far less likely to cancel.
💡 When “life gets in the way,” at-home options keep your members on track and your retention rates strong.
2. It Creates a New, Scalable Revenue Stream
Online classes aren’t just a convenience, they’re a new product. You can:
- Add a digital membership tier that combines in-studio and online access
- Offer online-only subscriptions for members outside your area
Your instructors can teach once and reach hundreds of members globally, meaning your studio earns more without expanding your space or staff.
3. It Expands Your Market Beyond Your Zip Code
A digital barre offering takes your brand beyond geography. Whether it’s someone across town or across the world, anyone can become part of your community.
Think of what Les Mills did - millions tune in from around the globe. Your studio can do the same, building brand awareness and loyalty that stretches far beyond your local market.
💡 There’s no reason not to offer online classes when your potential audience is limitless.
How to Seamlessly Blend At-Home and In-Studio Barre
Ready to build your hybrid studio? It's simpler than you think.
The Right Tech Makes It Simple
Running a hybrid studio doesn’t have to be complicated.
With Recess, you can manage your in-person and digital offerings all in one place. Recess lets you:
- Schedule classes and manage bookings
- Run memberships and payments seamlessly
- Host your on-demand video library for members
It’s everything you need to deliver a premium experience—both in-studio and online—without juggling multiple systems.
The Takeaway
At-home barre workouts aren’t a threat, they’re the future of a flexible, resilient fitness business. By embracing digital classes, you can:
- Reduce member churn
- Unlock new revenue streams
- Expand your community worldwide
The studios that thrive in 2025 and beyond are the ones that adapt. Start blending in-studio and at-home experiences today, and you’ll build a brand that meets your members wherever they are.
